MAJELLA MARK
Researcher | Writer | Artist
Majella Mark is a native Connecticut resident born to immigrant parents who came to the United States as artists from the Caribbean island, Grenada. She graduated from UCONN with a degree in Media and Society Studies focusing her independent major on the influence media has on cultures and vice versa. She also earned an MBA degree in International Business studying abroad in London at the European Business School of London.
Currently, she is an analytics professional in New York City. The latter creates performance analysis and strategic planning for major television networks such as Spike TV, NBC, Freeform and ABC for the tech company TiVo. As a data story creator and progressive tech enthusiast with years of experience in advertising and marketing, she has worked for major corporations such as Turner Broadcasting, ESPN and The Weather Channel.
She has conducted numerous workshops including "The Wakanda Workshop" to address racial inequalities using Marvel's "Black Panther's" film as a reference point and the Judy Chicago's inspired art piece for the workshop, "Pvssy Plate Painting Party" to address gender inequalities and the objectification of the female body. She is also a writer and artist, involved with many organizations including Support Creativity, the United Nations Association, Womanly, Black Women's BluePrint and others.
EXPERIENCE
What I’ve Done
September 2015 - Present
RESEARCH ANALYST, TIVO
Over five years of research and analytics experience at the leading digital video recorder company with operations in the US, Canada, Mexico, Western Europe, Asia, and Australia.
September 2018 - Present
FREELANCE BRAND STRATEGIST AND MARKET RESEARCHER
Brand strategy, UX research, and market research consulting for various companies developing live stream experiences, daily meditation apps for the Black experience, branding, and design for major media corporations.
April 2019 - Present
FEATURE WRITER, CULTUREBANX
Titles include:
Why Black Frontiers Should Start Building Environmental Enterprises
Is It Time For The Black Community To Greenbook The Art Industry?
Is It Time We Make Kemetic Yoga In The $130 Billion Industry Mainstream Before Someone Else Does?
How Black Investors Can Enter The Agriculture Game Without Becoming Farmers
The Souring 20s New Black Renaissance In Africa, What You Should Explore And Invest In?
May 2020 - Present
DATA ANALYSIS & UX RESEARCH, WOMANLY
UX research and data analysis for women’s health publication committed to inclusive healthcare education & prevention while amplifying women’s voices
ACADEMIC EXPERIENCE
My Studies
June 2004 - December 2007
BA, UNIVERSITY OF CONNECTICUT
Individual Studies Major: Media and Society Studies
Graduated in 3.5 years
September 2010 - December 2012
MBA, LONG ISLAND UNIVERSITY
Major: International Business
Award for Academic Excellence 2012
January 2011 - June 2011
STUDY ABROAD, EUROPEAN BUSINESS SCHOOL OF LONDON
Focus: International Business
PROJECTS
What I Created or Helped Create
BLACK WOMEN OF AMHERST COLLEGE PODCAST
Social media management and branding strategy for an academic podcast and digital archive collection
WOMANLY MAGAZINE, TAKE CARE CASE STUDY
UX research discovering the definitions and experiences of self-care by modern-day women in the world
THE UNDEFEATED PROJECT: HULU'S ONYX COLLECTIVE
Branding for the latest creative project of Disney and Hulu developing everything from the brand name, color scheme, messaging, and culture.
LIBERATE MEDITATION APP BRANDING STRATEGY
Branding and market research for the development of a BIPOC meditation app consulting on target market, messaging, and social media strategy.
SUPPORT CREATIVITY'S WOMEN WITH WISDOM
Created a space for mentorship and women empowerment for the nonprofit that grants art school scholarships for documented and undocumented students. Including a book showcasing female creatives for female art students.
BLACK WOMEN'S DAY OF MEDITATION
Organized the east coast gathering of women of color and allies for a day of meditation, creativity, and healing.
MET GOD, SHE'S BLACK PODCAST
Created a podcast series recording the taboo stories of women of color the world usually dismiss including the topics of interracial marriage during apartheid, suicide, abortion, colorism in the Latin community, and IVF struggles.
"CATS ARE TRASH HUMAN BEINGS" BOOK
Wrote a book focused on the past, present, and future of feminism teaching herstory and basic concepts using the analogy of cats.
THE WAKANDA WORKSHOP
Created a workshop after the release of the Marvel film "Black Panther" taught in many spaces focus on empathy and recognition of the Black experience.
PVSSY PLATE PAINTING PARTY
Created a painting workshop inspired by Judy Chicago's artwork called "The Dinner Party" creating space for conversations on uncomfortable subjects around gender while painting abstract vulvas or whatever expression at that moment on plates.
