Majella Mark is an analytic and research professional currently at TiVo, who create performance analysis and strategic planning reporting for the digital sector of numerous industries in the past, including creative media and luxury. As a data story creator and progressive tech enthusiast with years of experience in advertising and marketing, she has worked for major corporations such as Versace, The Weather Channel and TiVo, saving thousands of dollars for companies with budget management and strategic CAC evaluation. She has also dedicated time to volunteer for the women's health innitiative called Womanly acting as their pro bono data anlayst and target demographic advisor.
Research & Data Analysis
Strategy & Analysis
TiVo - Advertising Research Analyst
2015 - present
Selecting research methods appropriate for new initiatives, generate post advertising campaign reports, and make appropriate recommendations.
Develop metrics and strategies to test and enhance performance of campaigns on all platforms (iGuide, Passport and Sponsor Discovery, CTV and TiVo Stream).
Conduct advertising program, digital, and trend analysis through the use of predictive statistics, customer profiling, and data analysis by campaign, advertiser, quarter or upfront.
Analyzing campaign performance and research results using a variety of numerical and IT tools such as SalesForce to manage the data for the Ad Sales team, Tableau to create the reports, Excel for calculations and Adtrax to retrieve advertising campaign creatives
Collaborate with internal departments to prepare and present findings to clients, creating numerical power point presentations and dashboards
Womanly - Data Analyst
2020 - present
Acquire social media and digital data from primary or secondary data sources and maintain data systems
Identify, analyze, and interpret trends in woman oriented media and women’s health care in complex data sets
Work with the digital and editorial team to prioritize business and information needs for the magazine and women’s health rights initiative
Organize data by reviewing key performance indicators throughout all platforms to present to clients on well displayed dashboards
Analyze data results using statistical techniques and provide ongoing reports for social media , print and digital expansion for the organization
CultureBanx - Feature Writer
2019 - present
Feature writer for a business digital media outlet for African American forward thinkers. View writing portfolio HERE. Some of the articles Include:
How Nova Scotia, Canada Could Be The New Wakanda For Black Business Owners
The Black Mother Mortality Rate Increases Demand for Midwives
Is COVID-19 The Big Equalizer For Economic Prosperity?
Why Black Frontiers Should Start Building Environmental Enterprises
Is It Time For The Black Community To Greenbook The Art Industry?
BA in Media and Society Studies at University of Connecticut
Date: June 2004 - December 2007
Study Abroad at the European Business School of London
Date: 2011 - 2011
MBA in International Business at Long Island University
Date: September 2010 - December 2012